the Content Operating System for B2B Teams

We Turn Your Team's Insights into a Content Engine

Never run into content friction again. Outworks installs a Content Operating System that extracts ideas from your whole team and turns them into consistent, authentic content without adding work to anyone's plate.

100+ B2B leaders publishing consistently through the Outworks OS
The Real Problem

Your team is full of ideas... But your content calendar is empty

If your content isn't visible, buyers draw their own opinions. Meanwhile, it feels like your competitors are everywhere. But establishing your own team's content program feels impossible.

🚨
The generic fix doesn't work. Spinning up ChatGPT to ghost-write content sounds fast. But your audience can tell (and so can you). Generic content doesn't build trust. Authentic, team-sourced content does.
Content keeps getting deprioritized

Executives are busy. The content initiative sits at the bottom of the list until someone eventually stops asking and the whole program quietly dies.

Marketing keeps bugging the team for input

Slack threads go unanswered. Briefs get ignored. The ideas live inside your teams' heads and there's no reliable way to extract them at scale.

Publishing is inconsistent and your audience notices

A strong month followed by silence. Audiences stop expecting anything from you, trust resets to zero, and the next quarter starts from scratch.

Every fresh start dies after a few weeks

New quarter, new commitment. Same result. Without a system, motivation is the only fuel and motivation always runs out.

The infrastructure fix

A system that turns ideas into consistent output

Outworks installs a Content Operating System inside your company — structured workflows, monthly insight capture, and a production team that runs it — so your team publishes consistently, month after month, without the extra work.

How it works

The system that replaces every broken workaround

The real problem isn't that your team lacks ideas... it's that there's no infrastructure to extract, produce, and publish content consistently. The Content OS replaces the briefs, the chasing, the one-off posts, and the fresh-start cycles with four steps that never stop running.

01
We build your Content OS in 30 days

The Outworks Accelerator sprint is the foundation. We extract brand voice, map your ICP, build the content strategy, configure channels, and set up the production infrastructure. By day 30, the system is live and the first content wave is in flight.

02
We extract ideas
from your entire team

Each month, we run structured insight sessions with whoever has something worth saying. We also pull from sales calls, customer transcripts, product updates, and industry trends. No prep required. We ask the questions.

03
We produce daily content across every channel

Our production team transforms insights into LinkedIn posts, social clips, testimonials, newsletters, articles, and more — all voice-matched, all pre-approved. One conversation and a few rough notes can become a month of daily content.

04
The system runs
Every Single month

Once installed, the Content OS runs continuously. We report performance monthly, adjust strategy based on what's working, and expand to new voices as your team grows.The longer it runs, the more coverage you have.

System output

Effortless daily content creation

We transform your team's insights into a steady stream of genuine, multi-channel content with minimal effort from your team.

LinkedIn Thought Leadership

Insight-driven posts, written in the executive's voice. Designed to start conversations with buyers and build platform authority over time.

• 8+ posts per month

Social Clips

Optimized video clips built around the executive's ideas. Punchy, on-brand, and optimized for LinkedIn video and other short-form platforms.

• 8+ Clips per month

Executive Newsletters

A consistently delivered newsletter that positions your executive as a trusted industry voice — with something worth reading every time.

• 2+ editions per month

Long-Form Articles

Deep-dive pieces that demonstrate executive expertise on topics that matter to your buyers. Use for LinkedIn articles, your site, or industry publications.

• 2+ articles per month

Testimonials & Customer Stories

Case studies, testimonials, and social proof assets that turn client wins into content. Produced as needed to support sales and thought leadership.

• As needed

Multi-Channel Repurposing

Every piece of content is engineered to travel. LinkedIn posts become newsletters. Articles become video scripts. Nothing is written for one channel only.

• Continuous

Client results

Teams are already running the outworks content OS

Trusted by 100+ Executives & Their Leadership Teams
“We’ve been working with Outworks for over 2 years, and they’ve been an incredible support for me and my team. When we need to roll out something fast or launch a new offering, they’re always ready to jump in with content and strategy.”
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David Connors
Founder & CEO, The Swarm
“The overwhelming response I've gotten from people about the content you all have helped me produce is amazing. People come up to me at events asking for pictures, saying they've seen me on LinkedIn. The content you create from my words resonates with my audience, and I couldn't have done it without you.”
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Beth Leonard
COO, R3 IT
“Outworks jumped right into our marketing system without missing a beat. With my team already juggling so much, they’ve been the perfect supplement—seamless, reliable, and honestly just great to work with.”
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Matt Murray
CEO, widewail
“The Outworks process is super simple. We meet once a month and then from that hour-long conversation, all kinds of content is created. Videos, graphics, blogs, carousel posts. It all gets chopped up into really great content. Now I have this really big presence and people are constantly saying, Hey, I love your posts.”
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Len Llaguno
ceo, KYROS
“Posting content wasn’t really in my comfort zone, but Outworks made it feel natural. They took the time to ease into it and made everything simple.  Best of all, they captured my tone of voice and created content that I never could have even come close to creating.  Outworks has been a brilliant investment in my brand.”
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Rachael Brinker
Founder & CEO, KHULAS
“I love working with Outworks— so much so that I brought my whole leadership team in to work with them, as well. Everything just feels natural, and they make the process easy. Plus, the content is really moving the needle.”
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Rob McGowan
President & CEo, R3 IT
Built for B2B teams

This isn't "JUST CONTENT"
It’s infrastructure

Most teams treat content as a series of one-off tasks.That’s why it breaks. Outworks treats content like an operating system.
Something that runs in the background, improves with use, and scales without adding much effort.