We didn't set out to build a content company. We set out to fix a broken one.
Outworks started from frustration. We kept watching great companies fail to show up — not for lack of ideas, but because content friction was killing every attempt before it reached the market.
We didn't come from content. We came from the trenches.
We built our careers in marketing, sales, design, engineering, and growth leadership. Startups, exits, product launches, go-to-market systems. Different paths, same pattern.
We kept watching the same movie play out. Great teams. Genuine expertise. Real things worth saying. And almost no one outside the company ever heard any of it. Not because they weren't trying — because content friction stopped them every time. Executives too busy to write. Marketing teams stuck chasing drafts. Agencies delivering generic posts that got one like and zero pipeline.
The problem was never creativity. It was infrastructure.
B2B buying changed. Buyers stopped evaluating companies and started evaluating the people inside them. CEOs on LinkedIn. VPs writing newsletters. Leadership visibility became the deciding factor in deals — and most companies were invisible.
The teams we worked with didn't need more content ideas. They needed a way to remove the friction between the expertise they already had and the market that needed to see it. So we built one. We call it the Content Operating System.
What started as three founders is now a growing global team.
Today, every piece of content we publish runs through a team of editors, designers, strategists, and writers across eight countries. Different time zones, different specialties, and the same belief that the best content already exists inside the companies we serve. Our job is to remove the friction that keeps it stuck there.
On any given week, that means 20+ executive interviews recorded and 200+ posts edited — without a single one of our clients writing a draft.
Three operators who got tired of watching great companies stay invisible.
None of us came from content. We came from growth, strategy, and systems — and brought operator thinking to a problem the creative world hadn't solved.
Brandon Passley
Co-Founder
Software engineer turned operator. Brandon built and sold multiple businesses before Outworks and now runs the systems side of the company — the frameworks, infrastructure, and AI tooling that turn content into a repeatable engine.
Jared Gibson
Co-Founder
Spent years in B2B sales watching great companies lose deals they should have won. Jared leads the work that closes the gap between what a company knows and what its market sees.
Kelly Foran
Co-Founder
The editorial standard behind every piece of content we ship. Kelly built the voice guidelines, design systems, and quality bar that make Outworks content recognizable — and consistent — at scale.
The principles we build on
The best content in the world already exists inside your company. It just needs to be unlocked. That belief is what started Outworks. It still drives everything we build.
Authenticity over automation
Real stories, real voices, real ideas — pulled from actual conversations and written to sound like the people who had them. Generic AI content doesn't build trust. It erodes it. We chose the harder path because it's the only one that actually works.
Systems thinking over one-offs
One brilliant post changes nothing. Consistent presence for twelve months changes everything. Trust compounds — which means the infrastructure behind the content matters far more than any individual piece of it.
Partnership over vendor
We work best when we're embedded with a team, not handed a brief from a distance. The closer we get to a business, the more authentic the content gets. That's not a coincidence — it's the whole model.
Execution over perfection
A good post published today beats a perfect one sitting in a Google doc for six weeks. We ship, we learn, we improve. The system gets stronger every month it runs.
