We didn't set out to build a content company. We set out to fix a broken one.
Outworks started from frustration. Three operators who kept watching great companies fail to show up... not for lack of ideas, but for lack of a system to turn them into something visible.
Great companies with
great ideas. That couldn't show up consistently.
Jared Gibson, Kelly Foran, and Brandon Passley didn't come from content. They came from marketing, sales, engineering, and growth leadership — operators who had built and exited businesses and understood what it actually takes to run one.
What they kept seeing was the same problem. Great companies with real expertise and genuine things worth saying, losing deals to louder competitors who were half as good. Not because they lacked substance. Because no one outside their walls ever heard from them.
The problem was never creativity. It was infrastructure.
B2B buying shifted focus to evaluating people, not just companies. CEOs on LinkedIn, VPs' newsletters, and leadership visibility became key. Most companies were invisible. And they needed a system to make existing knowledge visible, not just more content ideas. So they created a Content Operating System.
What started as three founders is now a growing global team.
Behind every Outworks content piece is a global team of specialists—video editors, designers, strategists, and writers—across 8 countries. They share a belief that the best content is already within companies and they just need the right system and people to reveal it.
Three operators who got tired of watching great companies stay invisible.
Not content people by trade. Growth, strategy, and systems builders
who applied operator thinking to a creative problem and built
something the market hadn't seen before.
Brandon Passley
Co-Founder
Software engineer and serial operator who has built and sold multiple businesses. Brandon is the architect behind Outworks' Content OS — the systems, frameworks, and infrastructure that turn content into a repeatable growth engine.
Jared Gibson
Co-Founder
Sales leader and systems builder who spent years watching great B2B companies lose deals they deserved to win. Jared bridges the gap between superior products and market presence, ensuring the teams Outworks serves are impossible to ignore.
Kelly Foran
Co-Founder
The creative and editorial force behind every piece of content Outworks produces. Kelly built the voice standards, design systems, and quality bar that make Outworks content recognizably (and consistently) different.
The principles we built everything on.
The best content in the world already exists inside your company. It just needs to be unlocked. The belief that started Outworks. Still the belief that drives everything we build.
Authenticity over Automation
Real stories, real voices, real ideas — extracted from actual conversations and written to sound like the people who had them. Generic AI content doesn't build trust. It erodes it. We chose the harder path because it's the only one that actually works.
Systems thinking over one-offs
One brilliant post changes nothing. Consistent presence for twelve months changes everything. Trust compounds — which means the infrastructure behind the content matters far more than any individual piece of it.
Partnership over vendor
We work best when we're embedded with a marketing team, not handed a brief from a distance. The closer we get to your business, the more authentic the content gets. That's not a coincidence — it's the whole model.
Execution over perfection
Momentum compounds. A good post published today beats a perfect one sitting in a Notion doc for six weeks. We move, we ship, we learn, we improve. The system gets stronger every single month it runs.